What do the Insights colours mean?

The Insights Discovery model of behaviour and colour energies are based on the psychological types identified by Swiss psychologist Carl Jung and later developed into a paper-based personality assessment by mother and daughter team Katharine Cook Briggs and Isabel Briggs Myers in 1943.

The Insights colour model is based on the premise that all human behaviour can be described through four colour energies, the preferred order in which an individual might organise them, how much they have of each, and how close they are together.

Psychological type: Extravert Thinking

Can be see as: Tough-minded, assertive, strategic, overbearing and forthright

Motivated by: Goals and achievement – also loves a challenge and everything is a competition

Value to a team: Direction, quick decision making and drive

Strengths when leading: Challenges the status quo, takes responsibility and says what other might shy away from

Gets frustrated by: lack of pace, dawdling and change not happening fast enough

Suggestion for development: Don’t be the first to speak in a meeting – sit back and listen

When communicating with them: Get straight to the point and be prepared for healthy challenge

Psychological type: Extravert Feeling

Can be seen as: Jovial, creative, eternally optimistic, sometimes flighty, engaging

Motivated by: Involvement, recognition and flexibility – also loves knowing what’s going on around the office and being the centre of attention

Value to a team: Persuasive, inspiring and high-energy

Strengths when leading: Passionate, gives freedom to teams and sells the vision

Gets frustrated by: admin, processes and pessimistic opinions

Suggestion for development: finish what you start – don’t get distracted by sparkly things

When communicating with them: Keep it upbeat, light-hearted and don’t get into too much detail

Psychological Type: Introvert Feeling

Can be seen as: Compassionate, caring, thoughtful, calm, stubborn and a good listener

Motivated by: Being appreciated, close relationships and stability – and will always support the underdog and put others first

Value to the team: Supportive, communicative and never forgets a birthday or important event

Strengths when leading: Coaches the team, leads with heart and creates a culture of empowerment

Gets frustrated by: being ‘told’ rather than asked, a lack of support and when people show no common courtesy

Suggestion for development: say no occasionally - what’s the worst that could happen?

When communicating with them: be personable, ask questions and lean into the calmness

Psychological type: Introvert Thinking

Can be seen as: Reflective, methodical, organised, questioning, detached and disciplined

Motivated by: Clarity, processes and structure – also loves working to deadlines alone and double-checking work to make sure it is right

Value to the team: Questioning, organised and the team's time-keeper

Strengths when leading: Keeps the ship in order, logical and analytical approach to problem solving

Gets frustrated by: not having enough detail, flippant behaviours and being pushed to make a decision too quickly

Suggestion for development: Be spontaneous and lean into change

When communicating with them: Be prepared, bring the detail and give them time to make a decision

The Green energy's search for harmony and compassion, and need for inclusivity, can be perceived by the Red energy as not being assertive enough, unsure of themselves and avoiding making quick decisions.

Equally, the Green energy can perceive the Red energy's drive, ambition and need to achieve as overbearing, pushy and often aggressive.

The Blue energy has a need for order, structure and the acquisition of information, which the Yellow energy can see as rigid and uninspiring, and sometimes feel as though they're not trusted, or even being interrogated.

Whilst the Yellow energy might feel interrogated, the Blue energy needs the full picture and all the information to make decisions. Sometimes the more flippant, surface offering of information can lead the Blue energy to perceive the Yellow energy as ill-prepared, evasive and occasionally flighty or even frantic.

Both the Red and Yellow colour Energies are related to Jung's attitudinal function of Extraversion. When these are your top two colours it’s likely you’re super energised by others, potentially the loudest in the room and struggle to keep thoughts to yourself. You will also always be looking ahead with a need for momentum - life is about pace and keeping busy.

Both the Green and Blue Energies are related to Jung's attitudinal function of Introversion. When these are your top two colours it's likely that you get your very best ideas and recharge your batteries by sinking into your own world. Back-to-back meetings are exhausting and you tend to look into the past to find evidence to support the direction forward.

The Yellow and Green energies both lean on Jung's rational function of Feeling which can describe what’s most important to us especially when making decisions. With these two colour energies in pole position, the acceptance and appreciation of others are very important to you. When making decisions it’s all about who is involved and the impact a decision will have them, rather than any stats, data or information that are available.

The Blue and Red Energies both lean on Jung's rational function of Thinking which also describes what’s important to you when making decisions. If these are your top two colour energies then you seek to analyse data and facts, and use logic to support a decision. It’s likely that you are more pragmatic and less likely to be blown off course when people share a point of view that's not rooted in evidence.